Experiments
Open a test for variants, goals and results. New tests stay draft until you start them.
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Create experiment
Guided setup — finish with the install snippet, then start when ready.
The page address must contain this text. A path such as /about, or the full URL, both work.
Sites this experiment may run on. Separate extra domains with a comma or a new line. www and the bare domain count as the same.
Name and URL are fixed once the draft exists. Client and site domains can still be changed.
Control is created for you. Add the challenger, set the split, then make edits on the live page.
Optional. The same goals are saved on every variant so the comparison stays fair. Skip if you will add them in the editor.
Selector Picker Drag to your bookmarks bar, then click it on the live page.
Add both snippets to the page you are testing. The checklist is for you — it does not block saving.
1. Add to <head> (reduces flicker — recommended)
2. Add just before </body>
Preview & manage
Open a variant on the live page, or jump into the experiment to edit splits and goals.
Start & pause
Same control as an experiment’s Settings tab. Day to day, open the experiment and use Start, Pause or Settings.